In this article I am sharing with you another marketing template: the SEO Content Strategy Template, which, as always, you can download for free.
A well-defined SEO content strategy is crucial for driving organic traffic and improving search engine rankings.
To streamline your SEO efforts and ensure a structured approach, utilising SEO content strategy templates can be immensely valuable. In this article, I will explore the benefits of these templates and introduce a downloadable Excel template that empowers you to monitor and optimise your content strategy effectively.
You might be interested in these templates as well:
- Gantt Chart for Website Template
- Marketing Planner Template
- Content Marketing Strategy
- Website Content Strategy Template
- Ecommerce Website Proposal Template
- Project Management Task Tracker
- Event attendance tracker
- Email Marketing Plan Template
- International Marketing Rates
How to use this SEO Content Strategy Template:
SEO content strategy templates offer a systematic framework to organise and optimise your website’s content for search engines. These templates provide valuable features that aid in keyword planning, content calendar creation, performance tracking, and reporting. Let’s delve into key features and templates that can enhance your SEO content strategy.
Step 1: Analyse Top Performing Keywords in Google Search Console:
Start by accessing Google Search Console, a powerful tool that provides insights into your website’s performance in search results. Identify the keywords that are driving the most organic traffic and have high search volumes. These keywords indicate what users are actively searching for and present opportunities to create relevant content.
I did an article on how to use Google Search Console for Keyword Research that shows step by step how to identify the keywords where you should put more effort on.
Google Analytics can be a supportive tool (although Search Console will be the main one). Here is a guide on how to use the two tools combined: Google Analytics and Google Search Console for SEO and maximise your rankings.
Step 2: Develop a Content Plan:
Once you have identified the best performing keywords, develop a content plan that focuses on creating articles around these keywords. Prioritise topics that align with your website’s niche, target audience, and business goals. Each article should aim to provide valuable and engaging information that satisfies users’ search intent. Once the article is published, add the URL to the SEO tracker.
The SEO template that you can download from this page is to be populated with keywords and links, but if you want to have a full view on the content to be produced, use a marketing planner and a marketing strategy template.
Step 3: Write Content Optimised for Keywords:
When writing your content, strategically incorporate the identified keywords into the article’s title, headings, meta tags, and throughout the body. However, it’s important to maintain a natural and organic flow of the content. Aim for a balance between keyword optimization and delivering valuable information to your readers.
Step 4: Monitor Indexing Status and Meta Details:
To track the indexing status and meta details of your articles, utilise this SEO Content Strategy Tracker Template at the bottom of the article. This template allows you to input the article’s URL, keyword, meta title, meta description, and other relevant details. With this information at your fingertips, you can easily review and update the meta details for optimal search engine visibility.
Step 5: Include Video Content for Enhanced Engagement:
Incorporating videos into your content can significantly enhance user engagement and improve SEO. Use the SEO Content Strategy Tracker Template to track whether each article contains videos or not. If a video is included, ensure it is optimised with appropriate titles, descriptions, and tags to boost its visibility in search results. Did you know that YouTube is the second biggest search platform after Google Search?
Download my Free SEO Content Strategy Template:
To optimise your SEO content strategy, I have created a downloadable Excel template that encompasses various aspects of content optimization and tracking.
Actually is a new version pulled together off many SEO trackers that I have used in my career. It is very simple but effective.
It focuses on one main keyword, and you can add secondary keywords related to it. Then you can include the name of the copywriter, the reviewer, the date, the wordcount, the URLs where it links to, the category, the URL, the title, any videos included and a notes section. Also, very importantly, I including the indexing date. Sometimes, indexing a new page can take forever, and I like to check how long is taking in Google Search Console to have my pages indexed.
My template focuses on monitoring newly created content based on specific queries from Google Search Console. It enables you to check if the new URLs are indexed and monitor their progress over time. With this template, you can track key metrics, identify areas for improvement, and refine your content strategy for optimal results.
Click the button below to download my SEO Content Strategy Template in Excel:
A well-structured SEO content strategy is vital for improving search engine rankings and driving organic traffic to your website. SEO content strategy templates provide a systematic approach to keyword planning, content creation, and performance tracking. Download my SEO Content Strategy Template in Excel today and take control of your content optimization efforts. Monitor newly created content, ensure indexation, and track its progress to refine your SEO strategy for maximum impact.
Download the SEO Content Strategy Template in Excel Now!
Until our next purr-motional rendezvous, keep those marketing claws sharp and stay feline-tastic!
Moxie