How to do programmatic SEO with ChatGPT? As we mentioned in the article on about the fundamentals of Programmatic SEO, this technique refers to the use of automation, data-driven strategies, and advanced technologies to optimise and enhance a website’s search engine visibility and overall performance.
This approach combines the principles of traditional search engine optimisation (SEO) with automation and data analytics to streamline and scale various SEO processes. Programmatic SEO can be particularly beneficial for large websites, e-commerce platforms, or organisations with a substantial online presence.
In today’s article I will present a case study on how to use ChatGPT for a Programmatic SEO project.
In this programmatic SEO project we will combine the name of a town from a list with a home repair service to come up with a list of combinations for new pages and content for them.
Many big companies leverage programmatics to improve their rankings and reach to a wider audience. In this post I show the top best-in-class examples of programmatic SEO to get some inspiration for your project.
Also, here you have a tutorial on how to generate local pages with programmatic SEO. There I show you the exact plugins and process to build multiple pages in one go, in a step-by-step comprehensive tutorial.
And finally, once that you have your site built, have a look at how to make the most out of it with the best programmatic SEO strategies for monetisation.
Case Study: Programmatic SEO Project for Local Home Repair Services Using ChatGPT
Brief
Company XYZ, a local home repair service provider, aimed to expand its online presence and reach a broader audience within various towns in their service area. To accomplish this, they embarked on a programmatic SEO project to create a list of combinations that would lead to the development of new web pages for each town they served. The goal was to enhance their visibility in local search results and attract potential customers actively seeking home repair services.
Programmatic SEO Project Objectives
Increase Local Visibility: Establish an online presence for Company XYZ in each town they served, allowing potential customers to find their services more easily.
Expand Website Content: Create a diverse range of web pages, each targeting a specific town, to address unique needs and capture relevant local search traffic.
Improve Organic Traffic: Drive more organic traffic to the website by ranking higher in local search results for home repair services in different towns.
Programmatic SEO Approach
List of Towns and Services Combinations
Company XYZ started by using a list of towns within their service area.
They then paired each town with a variety of home repair services they offered, such as “plumbing,” “electrical,” “roofing,” “carpentry,” and “painting.”
Keyword Research
For each town-service combination, keyword research was conducted to identify the most relevant and high-traffic keywords. Tools used were SEMRush, Answer The Public, Google Trends and Google Ads Keyword Planner.
This step helped in optimising content for both local and service-specific terms.
Content Creation Ideas
To ensure the quality and authenticity of content, Company XYZ implemented a content creation strategy involving a mix of methods:
- ChatGPT-generated content: Company XYZ created a page template based on the main keywords that were common for most local searches and ChatGPT provided variations for each town.
- In-House Content: The company’s in-house team created high-quality, informative, and location-specific content for the primary service pages. This included service descriptions, project showcases, and testimonials. The ChatGPT generated content was edited by the in-house team.
- User-Generated Content: Encouraging customers to submit their experiences and photos of completed projects in each town. These user-generated testimonials and project showcases added authenticity to the localised pages.
- Local News and Events: Information about local events, news, and updates was incorporated into the pages to showcase Company XYZ’s involvement and local relevance. Also, collaborations with local businesses, such as suppliers or complementary service providers, to include backlinks or references on the town-specific pages.
- FAQ Sections: Common questions and concerns about home repair services were addressed in a frequently asked questions (FAQ) section for each town-service page, enhancing user engagement.
Optimisation and Tracking
Each page was meticulously optimised for both on-page SEO and local SEO, including meta tags, headers, images, and schema markup. Tracking tools, including Google Analytics and Google Search Console, were used to monitor the performance of these pages regularly.
Results and Impact
Company XYZ successfully executed its programmatic SEO project, creating dedicated pages for each town-service combination. The project resulted in several notable outcomes:
Improved Local Rankings: Company XYZ achieved higher search rankings for various town-service combinations, making it easier for potential customers to discover their services.
Increased Organic Traffic: The dedicated town-specific pages brought in a significant increase in organic traffic, with each page tailored to local needs and preferences.
Enhanced User Engagement: Content created around local news, events, and user-generated content increased user engagement and dwell time on the website.
Positive Customer Feedback: Encouraging customers to contribute testimonials and project showcases created a sense of community and trust, generating positive feedback.
Diversified Content: The programmatic SEO project significantly expanded the website’s content, improving its authority in the eyes of search engines.
Conclusion
Company XYZ’s programmatic SEO project, which combined town names with home repair services, proved to be a successful strategy for expanding their online presence and attracting local customers. By creating location-specific pages, optimizing for local SEO, and engaging with user-generated content, they achieved better search rankings and a notable increase in organic traffic. This case study demonstrates the effectiveness of programmatic SEO in addressing the specific needs of a local business in a competitive market.
As you can see, applying programmatic SEO by using ChatGPT is quite easy. Also, as a final tip, if you are on WordPress, I would suggest combining the pages and content created with ChatGPT with a WordPress Plugin that allows you to create new pages in bulk, in order to maximise your efforts and be even more time efficient.
This case study can be useful both to service based companies looking to rank for specific services and also for informational sites looking for nice long term keywords. You can use providers listings for example to help users find the service they needs.
Stay purrfectly tuned for our next meow-velous marketing adventure, my fabulous feline friends!
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