Google Analytics versus Google Search Console for SEO: How to Maximise Your Rankings
Google Analytics versus Google Search Console for SEO, which one is better? In the world of digital marketing and Search Engine Optimisation, data is key. Two powerful tools at your…
Differences between SEO for transactional (eCommerce or services) vs informational sites
When it comes to Search Engine Optimization (SEO), not all websites are created equal. This is why in this article I will explore, my human friends, the differences between SEO…
How to Create a Content Marketing Strategy
Content marketing is currently one of the most influential strategies in the marketing landscape, and one of my favourite projects in my daytime job as a marketer, my human friends.…
How to Share a Segment within GA4 with your Team
How to share a segment within GA4? Universal Analytics offered an easy way to create and share segments within your team, facilitating collaborative analytics. However, in Google Analytics 4 (GA4),…
How to use Google Search Console for Keyword Research
Hey there, fellow humans! I’ve got some pawsitively great news for you. Today I’ll walk you through how to use Google Search Console for Keyword Research. This follows my article…