Hello my human friends! In today’s post I will show the best examples of programmatic SEO applied to different types of websites. I will analyse how giant tech companies make use of data at large scale to produce content that ranks well. And you can do that in your own website even if you are not a tech giant!
Shortly I will write another post on the step-by-step process on how to generate pages with the help of programmatic SEO and the strategy that you should put behind it.
If you are not sure what programmatic SEO is, have a look at what is programmatic SEO and how to use it.
And if you want to get the insights from a real life scenario where programmatic SEO was applied, check out the case study of a home repair service that boosted their rankings using ChatGPT to create programmatic SEO generated pages.
Also, here you have a tutorial on how to generate local pages with programmatic SEO. There I show you the exact plugins and process to build multiple pages in one go, in a step-by-step comprehensive tutorial.
And finally, once that you have your site built, have a look at how to make the most out of it with the best programmatic SEO strategies for monetisation.
Best programmatic seo ideas:
Before jumping into the analysis of the best case studies of programmatic SEO, I want to make sure we all understand how programmatic SEO can be used. Surely the most popular implementations are the creation of hundreds or thousands of pages ranking for variations of a particular keyword, but actually, programmatic can be used for much more.
I will show you some ideas to use it on a website and then we will dig a little deeper into page generation, one of the most popular examples.
Dynamic internal linking
Example: A blog with thousands of articles can use an internal linking tool to automatically link to related posts. This can improve SEO by distributing link equity and enhancing user experience.
Structured data
Example: A recipe website can use programmatic SEO to automatically add structured data (schema markup) to each recipe page, helping search engines understand the content and potentially showing rich snippets in search results.
Automated review and rating integration
Example: A service-based website can automatically pull in customer reviews and ratings to create rich content that improves SEO and builds trust with potential customers.
Dynamic category pages
Example: An online store can create dynamic category pages based on user search trends and popular keywords, ensuring these pages are optimised for search terms that customers are actively using. The content inside those pages would be a combination of products filtered by tags.
Localised SEO Optimisation
Example: A multi-location business can use programmatic SEO to automatically create and optimise location-specific pages, ensuring each page is tailored to the local audience.
Best examples of programmatic SEO
I showed you already the case study of a home repair service that boosted their rankings using ChatGPT to create programmatic SEO generated pages and also the example of how it can be used for e-commerce.
Today I will also see some top examples of big websites doing programmatic SEO.
This search engine optimisation technique involves using automation and templates to create large amounts of optimised content at scale. Here are some examples of websites that effectively use programmatic SEO:
1. Booking.com
Booking.com creates optimised pages for millions of hotels and accommodations worldwide. Each property has a dedicated page with detailed descriptions, user reviews, and local information, which helps in ranking for specific travel-related searches.
How they do it:
Dynamic Content: Booking.com generates pages for every possible accommodation option, with each page populated with descriptions, photos, reviews, and ratings.
Localised SEO: They create localised versions of their content in multiple languages, targeting specific regions and languages to rank higher in local search results.
2. Indeed
Indeed leverages programmatic SEO to create job listing pages for every possible job title and location combination. This results in a massive number of pages tailored to specific job search queries.
How they do it:
Job Listings: Indeed automatically generates pages for job listings based on data provided by employers and job seekers.
Structured Data: Using structured data helps Indeed’s job listings appear in Google for Jobs, enhancing visibility.
Targeted Keywords: They optimise job listings with relevant keywords and location information to attract specific search queries related to employment.
3. Yelp
Yelp creates pages for every business listed in their directory, including unique pages for each city and type of business. This results in a vast number of highly targeted, locally-focused pages that rank well for local search queries.
How they do it:
Business Listings: Yelp creates pages for millions of businesses, each optimised for search queries related to local services and businesses.
Structured Data: By using structured data markup, Yelp helps search engines understand the content of their pages better, which improves their chances of appearing in rich snippets.
Review Content: User reviews are a major source of fresh and unique content, helping pages stay relevant and rank well in search results.
4. TripAdvisor
TripAdvisor generates content for countless travel destinations, hotels, restaurants, and attractions. Each location has its own page, often with user-generated content, reviews, and ratings, which helps with long-tail keywords and local SEO.
How they do it:
User-Generated Content: TripAdvisor leverages user reviews and ratings to generate unique content for millions of pages. Each city, attraction, hotel, and restaurant page is filled with reviews, photos, and ratings provided by users.
Dynamic Page Generation: They use templates to create pages for every possible search query related to travel, such as “best restaurants in Paris” or “things to do in Tokyo.”
Local SEO: They optimise for local search terms by including location-specific keywords and structured data to improve visibility in local search results.
5. Zillow
Zillow uses programmatic SEO to create pages for every address in the United States. Each property page is dynamically generated with data such as price estimates, property details, and nearby amenities, catering to location-based searches.
How they do it:
Property Listings: Zillow generates pages for individual properties, neighbourhoods, and cities using data from property listings and real estate transactions.
Data Integration: They integrate various data points such as property details, price history, neighbourhood information, and market trends to create comprehensive and informative pages.
Internal Linking: Zillow employs a robust internal linking structure to connect related properties and neighbourhood pages, enhancing crawlability and relevance.
6. Glassdoor
Glassdoor uses programmatic SEO to generate pages for individual companies, job titles, and employee reviews. Each page is rich with content that is highly relevant to specific search queries related to employment and company reviews.
How they do it:
Company Profiles: Glassdoor creates detailed profiles for companies, including employee reviews, salary information, interview experiences, and job listings.
User-Generated Content: Employee reviews and ratings provide unique and fresh content, helping to keep company profile pages relevant and updated.
Structured Data: Glassdoor uses structured data to enhance the visibility of their job listings and company profiles in search results.
Keyword Optimization: Company profiles, reviews, and job listings are optimised with relevant keywords to capture search traffic related to job seekers and employers.
7. Redfin
Similar to Zillow, Redfin creates detailed pages for homes, neighbourhoods, and real estate markets. These pages are populated with dynamic data, including pricing trends, school ratings, and local amenities, which helps in ranking for real estate-related searches.
How they do it:
Property Listings: Redfin generates pages for individual properties, neighbourhoods, and cities. Each page includes detailed property information, photos, price history, and market trends.
Local SEO: Redfin optimises content for local search terms, ensuring that property listings and neighbourhood pages rank well in local search results.
Internal Linking: A robust internal linking structure connects related properties, neighbourhoods, and city pages, improving crawlability and relevance.
8. Quora
Quora‘s platform generates unique pages for every question and answer posted. This user-generated content strategy creates a vast number of indexed pages that rank for a wide variety of search queries. That being said, it is important to consider that in 2024 Quora and Google have partnered up and their results are pushed not by Quora´s SEO efforts, but from this collaboration from the two tech companies.
How they do it:
User-Generated Content: Quora relies on user-submitted questions and answers to generate a vast amount of unique content.
Topic Pages: They create topic pages that aggregate questions and answers related to specific subjects, optimising these pages for search queries.
9. Stack Overflow
Stack Overflow creates pages for each question asked on their site. These pages are rich in content and targeted toward specific programming-related queries, helping the site rank highly for a multitude of technical search terms.
How they do it:
Question and Answer Pages: Stack Overflow generates pages for every question and answer submitted by users. Each page is optimised for specific technical terms and programming-related queries.
User-Generated Content: The platform relies heavily on user-generated content, which ensures a constant stream of fresh, relevant, and unique content.
Topic Tags: Each question is tagged with relevant topics, helping to organise content and improve searchability both within the site and on search engines.
10. Amazon
Amazon effectively uses programmatic SEO by leveraging automated content generation, user-generated content, structured data, keyword optimization, and robust internal linking
How they do it:
Product Listings: Amazon creates product pages dynamically based on the vast catalogue of items for sale. Each page is optimised with relevant keywords, user reviews, and detailed product descriptions.
Automated Recommendations: By using algorithms to suggest related products and frequently bought together items, Amazon increases the amount of content on product pages, improving SEO.
I hope this post gave you ideas from these best-in-class examples of programmatic SEO. As you can see, it is much more than just page generation. Now it’s time for you to take action my human friend.
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Moxie