Today I am sharing with you my favourite Website Content Strategy Template. One that can be used for websites across different industries and that covers everything from the content strategy to graphics and copy requirements to populate the different pages on your site that explain your product or service.
Developing a website involves careful planning, organisation, and strategy, as you could see in previous tutorials about how to build a site, such as What you need to set up a website. Crafting compelling and targeted content is essential for creating a successful online presence. To assist you in this process, website content strategy templates can serve as valuable tools. In this article, we will explore the benefits of using website content strategy templates and introduce a downloadable Excel template that covers various aspects of website development, allowing you to plan and execute your content strategy efficiently.
This is not a marketing content template. If you are looking for that, you might want to have a look at these:
This template contains four sheets that you can populate with the content relevant to your or your organisation’s website. It is ready to be filled with information about your home page, different services if you have them, the graphics needed for each page and the other components that you will need.
You can keep this spreadsheet to yourself if you are the project manager or you can share it with your team.
This is a preview of the website content strategy template:
These are some marketing templates you might find useful:
- Gantt Chart for Website Template
- Marketing Planner Template
- Content Marketing Strategy
- Ecommerce Website Proposal Template
- Project Management Task Tracker
- SEO Content Strategy Template
- Event attendance tracker
- Email Marketing Plan Template
- International Marketing Rates
The Importance of Website Content Strategy:
A well-defined website content strategy is the backbone of a successful website. It ensures that your website’s copy and media inform properly of the services or products you offer and is the starting point to create further content aligns with your business goals, resonates with your target audience, and delivers a compelling user experience.
By implementing a strategic approach to website content, you can enhance brand visibility, engage visitors, and drive conversions.
Utilising Website Content Strategy Templates:
Website content strategy templates provide a structured framework to guide your content creation process. They help you organise your thoughts, outline your website’s goals and objectives, and ensure consistency across various pages and sections. Let’s explore some key templates that can support your website development project:
In the template that you can download from this post I have merged various traditional templates, as the following ones.
Website Development Project Plan Template:
This template acts as a roadmap for your website development project. It outlines key milestones, timelines, tasks, and responsibilities, ensuring smooth project management and coordination.
Website Content Plan Template:
This template focuses specifically on content planning. It helps you define your target audience, identify content categories, establish messaging guidelines, and outline the content creation process. It ensures that your content is purposeful, well-structured, and aligned with your overall marketing strategy.
Website Copy Deck Template:
The copy deck template streamlines the process of developing website copy. It provides a consistent format for organising and presenting content for different pages, ensuring a cohesive brand voice and messaging throughout the website.
Website Content Strategy Template:
This comprehensive template covers all aspects of your website content strategy. It includes sections for defining target services, identifying relevant industries, planning graphics and components, and detailing content requirements. This template serves as a centralised resource to clearly and efficiently brief the content needed for your website.
Why Download my Website Content Strategy Template:
To assist you in creating an effective website content strategy, I have developed a downloadable Excel template. This versatile template covers various aspects of website development, enabling you to plan your content strategy with ease.
It includes sections for services, industries, graphics, and components, ensuring a clear and concise brief for your website’s content. Whether you are an agency, freelance professional, or working in-house, this template will streamline your content planning process.
Click the link below to download our Website Content Strategy Template in Excel:
Crafting a successful website requires a well-thought-out content strategy. Website content strategy templates provide a structured approach to planning, organising, and executing your content plan. By utilising these templates, you can ensure that your website’s content is aligned with your business objectives and effectively engages your target audience. Download our Website Content Strategy Template in Excel today and streamline your website development project plan, enabling you to create impactful and engaging content efficiently.
Download the Website Content Strategy Template in Excel Now!
Finally, you just need to execute your plan and create all of that great content! You can write it yourself (or your team), or get help with tools like AI for copywriting or programmatic SEO.
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